As I Am Coconut CoWash Cleansing Conditioner for Curly and Wavy Hair 454g

The wash day that doesn't undo everything you've built.

If you have curly, wavy, or coily hair, you already know that classic sulphate shampoos can be curls' biggest enemy — stripping away not just buildup, but the natural oils that keep your hair's structure and hydration intact. As I Am Coconut CoWash was created precisely for this: to cleanse hair on mid-week days or replace shampoo altogether, without disrupting your scalp's natural balance.

Unlike a traditional shampoo, As I Am Coconut CoWash has a no-suds conditioning formula that cleanses gently while helping the hair maintain its natural moisture balance. It is ideal for wash days when curls need refreshing, but not the stronger cleansing action of a shampoo.

What makes it different from a regular shampoo:

• Sulphate-free cleansing — effectively removes styling product residue and excess sebum without disturbing the scalp's natural balance
• 55% less force needed to detangle — clinically verified; the lubricating formula makes combing easier without breakage
• Moisture retained wash after wash — doesn't strip the strand of hydration, keeping curls defined and elastic
• Supports healthy growth at follicle level — the blend of active ingredients works from the root
• Safe for keratin-treated hair — no sulphates means no acceleration of keratin crosslink breakdown
• Sulphate-free · Paraben-free · Silicone-free · Phthalate-free · Gluten-free · Vegan · Cruelty-free

Key ingredients

• Coconut oil: helps moisturize, smooth and add shine.
• Castor oil: supports a nourished, supple hair feel.
• Coconut extract: helps support hydration and a healthy-looking curl pattern.
• Tangerine extract: adds freshness to the formula.
• Green tea extract: botanical antioxidant ingredient.
• Glycerin: helps maintain moisture in the hair fiber.

How to use: Thoroughly wet the hair. Apply a generous amount of As I Am Coconut CoWash to your palms and distribute it through the scalp, lengths and ends. Massage the scalp with your fingertips as you would with shampoo. For detangling, use your fingers or a wide-tooth comb, working from ends to roots. Rinse thoroughly. Repeat if needed.

Works best for: Wavy (types 2B–2C), curly (3A–3C), and coily (4A–4C) hair. Also suitable for colour-treated hair or hair transitioning from chemical relaxers.