As I Am Long & Luxe Strengthening Shampoo – Strengthening Shampoo for Curly Hair 355ml - Copie

As I Am Long & Luxe Growash is an advanced cleansing conditioner (co-wash) designed to gently cleanse the hair and scalp without stripping away essential natural oils. Its nourishing formula is specially developed for curly, wavy, or damaged hair, providing intense hydration, easy detangling, and support for healthy hair growth.

Infused with pomegranate, passion fruit, aloe vera, biotin, and caffeine, this product transforms your wash routine into a complete treatment for the scalp and hair strands.

• Cleanses without harsh sulfates
• Deeply hydrates the scalp and hair lengths
• Improves hair strength
• Reduces breakage and makes detangling easier
• Ideal for wash day or between washes

Lab tests show:

• +57% scalp hydration
• +7% hair strength
• Up to 88% removal of impurities in a single use

Benefits

• Gentle cleansing without drying
• Instant deep hydration
• Easy detangling (ideal for curls)
• Stimulates hair growth
• Improves elasticity and strength
• Reduces frizz and static

Key Ingredients

• Aloe Vera – soothes the scalp and provides intense hydration
• Biotin + Caffeine – support hair growth and strengthen the hair shaft
• Pomegranate & Passion Fruit – rich in antioxidants, protect and regenerate
• Castor Oil & Shea Butter – nourish and prevent breakage
• Niacinamide – stimulates the scalp and improves skin health

Directions:
Thoroughly wet hair
Apply a generous amount of product
Massage into the scalp