As I Am Long & Luxe Strengthening Shampoo – Strengthening Shampoo for Curly Hair 355ml

As I Am Long & Luxe Strengthening Shampoo is a moisturizing and strengthening shampoo designed to gently cleanse the scalp while reinforcing curly and wavy hair.

Enriched with biotin, aloe vera, pomegranate and passion fruit, it helps reduce hair breakage and maintain natural hydration. It effectively removes buildup while leaving the hair soft and manageable.

Regular use helps improve hair strength and support a healthy scalp environment.

Benefits

• Gently cleanses the scalp

• Helps reduce breakage

• Strengthens and fortifies hair

• Maintains natural moisture balance

• Improves hair elasticity

Key ingredients

• Biotin – supports stronger hair

• Aloe Vera – hydrates the scalp

• Pomegranate – antioxidant that protects the hair

• Passion Fruit – improves elasticity

How to use

Apply to wet hair and gently massage into the scalp to create a lather. Rinse thoroughly and repeat if necessary. Follow with a conditioner or treatment.

Hair type

• wavy hair

• curly hair

• fragile or breakage-prone hair

Ingredients:
Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice*, Glycerin, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI 17200, Polyacrylamide, Benzyl Benzoate, Limonene, Linalool.